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Funny thing is USB sticks as they are sometimes called, or a flash drives have stood the test of time. Why have they and continue to be so popular. It is actually quite simple. Power banks that were all the rage simply do not have the same appeal or message rendition as the humble Promotional USB stick. You can put it in your pocket after you have saved the important data from your latest meeting or maybe upload your favourited movie to watch on the plane home. You could not take a custom power bank on the plane now could you.
Data has shown that 56% of customers will choose a Promotional USB stick over a power bank. It is not just trend like the fidget spinner, go remember those, they even tried to make the out of USB sticks at one point which brings me back to my point, Promotional USB sticks are one of the Promo Brands greatest ally’s, not because we sell so many but because we are offering quality promotional products that have stood the test of time.
It’s simple if you want Generation Z, Millennials as well as the older Generation and let's face facts guys, and I mean all consumers out there that the humble and ever reliant promotional USB stick will remain one of the bestselling promotional products until the end of needed to store data on the go. That is never going to happen.
Over the years it has become apparent that there are a few vital tools to withstand the boredom of conferences. Might not seem sexy but for you next conference you will need the following items to make it through that speech. A handy lanyard makes the design funky so customers will keep using them even at the next event. One of our favourite lanyards is the double stitched satin lanyards. One of you customers has simply changed the colour of the satin lanyard each year and created a small movement within their corporate environment of followers eager to update to the next year’s model. Its like Coles collectible but for corporate.
What can you take away from our finding, well its simple, include a USB or Flash drive into the mix for any corporate gift based on conference? We used to think that Generation Z and the Millennials had to have the latest and the greatest but tuns out that are really after a functional yet practical branded USB stick to get them through that conference.
Our biggest takeaway from these findings is that it is not always about what is cool and new when it comes to technology. There are items that are continuously best sellers for a reason, and it is important not to forget that. USB drives are versatile, useful and people hold onto them. Now that is what you want from a branded gismo. Impressions is the main driving factor behind promotional products. Is it better to spend your budget pen or buy a premium version?
How many impressions will you get from a cheap throw away cheap pen. Not too many is the simple answer. If you invest in a cheap pen that is throw away after the conference, where are the next impressions coming from for your brand? If you are lucky it could be from the staff that have to clean the room, thereafter. Here's the thing, if you choose for a premium or even mid prices range Promotional Writing tool then the impressions of your logo will continue to be driven well after your event.
So now we have a pen, Layard and USB stick all branded with your logo.
We need just few more elegant promotional products to finish off the delegate pack. These days it is not hard to work out the other items we need. A branded face mask, a small bottle of branded hand sanitiser and do not count them out but an Eco-friendly Notebook. We love the new range of stone notebooks. With their inner pages made from stone, could there be a more unique branded corporate gift that your target market will take home. So, do not count them out when planning your promotional tech items.